New Hawaiian Beer to Save Sea Turtles Hawaii's Honu Beer to sate tropical thirsts and help preserve ancient reptiles

Portland, OR Febraury 6, 2004-—Enjoying a beer in paradise may soon be the answer to a sea turtle's problems. In January 2004, Honu Brewing Company and Paradise Distributing will release Honu Beer throughout Hawaii. Named after the Hawaiian word for sea turtle (pronounced "hō-nū"), Honu Beer will benefit the World Turtle Trust, a non-profit organization that funds sea turtle conservation efforts worldwide. Calling attention to the cause, Honu Beer will be sold in a cleverly labeled, clear bottle, through which beer-lovers will spy a swimming sea turtle.

"The moment you see a sea turtle face-to-face is the moment you commit yourself to their preservation," says Honu Brewing Head Brewer Brett Porter. "I returned from my last Hawaiian vacation knowing I had to do something. And since I'm a brewer, I figured I could make the greatest impact through beer."

Created with blue skies and palm trees in mind, Honu Beer is brewed in small batches with 100-percent premium malted barley and a blend of domestic and imported hops. The pale gold beer is crisp and refreshing, with an uncommon roundness of flavor.

"Education and conservation are the key to saving sea turtles," says World Turtle Trust Spokesperson Roz Rapozo. "Honu Beer will help by raising public awareness and generating funds for conservation efforts throughout the world."

In an agreement reached between Honu Brewing (a subsidiary of Portland Brewing Company) and Paradise Distributing, a generous portion of Honu Beer's proceeds will benefit the World Turtle Trust. Founded in 1990, the Honolulu-based organization has raised awareness of endangered sea turtles with a series of award-winning documentary films. The non-profit organization also raises funds for independent sea turtle conservation efforts worldwide. Information about the World Turtle Trust and its beneficiaries is available on the organization's web site, www.world-turtle-trust.org.

Inhabitants of Earth for more than 100 million years, sea turtles are gentle reptiles that spend the majority of their lives in the ocean. Females reach reproductive age after 35 to 40 years, prompting a return to the beaches where they were born, where they lay eggs for the next generation. Although females may lay hundreds of eggs per season, few hatchlings will reach maturity.

Today, all seven species of sea turtles are considered endangered or threatened. Causes include loss of coral reefs; human development on nesting beaches; polluting of oceans with chemicals and garbage; harvesting of turtles for shells, leather and meat; poaching of eggs; death by driftnets, gillnets, shrimp trawling nets and other fishing gear; and a mysterious and fatal disease called fibropapilloma. The World Turtle Trust is committed to reversing these trends through education and funding of independent conservation efforts worldwide.




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